The LSI approach to predictive analytics maximizes business value
Predictive analytics' primary focus is to optimize processes and create business value.
Using predictive analytics, retailers can predict what individual customers will buy next, so manufacturers can avoid unexpected and costly machine breakdowns. Newspaper distributors can predict with accuracy the quantity of papers to deliver to individual retailers on any given day.
The process is normally underpinned by machine learning (ML), data science, and artificial intelligence (AI) capabilities. However, this approach on its own will struggle to resolve many of today's digital challenges. The LSI approach is focused on deriving value from a multi-pronged approach that fuses innovation, business value, and insights from AI and ML capabilities.